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Bao Hu, a versatile designer with expertise in typography, visual identity, motion graphics, UI/UX, and both 2D and 3D illustration, has developed a unique approach that seamlessly integrates these diverse skills into cohesive and impactful projects. For Bao Hu, design techniques are merely tools to solve problems rather than the final goal. Whether working on a brand’s visual identity or developing motion graphics, Bao Hu begins by deeply understanding the design challenge and carefully selecting the elements that best serve the project’s objectives.
In developing a visual identity, for example, Bao Hu starts with in-depth research, brainstorming, and visual exploration. This iterative process involves gathering feedback and testing concepts before presenting multiple solutions to the client. The aim is to capture the essence of the brand through compelling visual storytelling, ensuring that every asset aligns with the overarching concept. This methodical approach forms the foundation of Bao Hu's work across various mediums.
Switching between different design mediums can be challenging, but Bao Hu views it as an opportunity for growth. Although it can take time to get reacquainted with different tools, this multidisciplinary approach allows Bao Hu to tackle design problems from various perspectives, resulting in more dynamic and innovative solutions.
One of Bao Hu's standout projects, 'Placefulness,' earned significant recognition, including a Gold Winner award at the Indigo Design Award 2024. Inspired by Jenny Odell's book "How to Do Nothing: Resisting the Attention Economy," 'Placefulness' is a nature-themed immersive experience that explores the concept of living with a grounded consciousness in the present moment. During the pandemic, Bao Hu deeply reflected on this idea, creating an experience that invites viewers to reconnect with their senses and presence. The project, developed through a four-stage creative process, culminated in an exhibition featuring immersive projections and soundscapes that offer a poetic and contemplative encounter with nature.
Bao Hu’s design philosophy is centered on 'thinking through making.' This approach involves continuously exploring both form and concept to find the best solution to a problem. By understanding the strengths of different mediums and styles, Bao Hu ensures that each project tells a consistent and compelling story. Throughout the design process, the focus remains on maintaining the core concept, with every element meticulously aligned with the project's narrative.
Working with prominent clients like Pfizer, Thom Browne, and Reynolds, Bao Hu has refined the ability to balance client needs with personal creative vision. By fostering open communication and using visual tools like mood boards, Bao Hu ensures a shared understanding of the project’s direction from the start. This collaborative approach allows for the exploration of multiple design directions, ensuring that the final solution meets both the client’s objectives and Bao Hu’s artistic standards.
Bao Hu’s work has been showcased in cities around the world and has received numerous awards, including accolades from GDUSA American Graphic Design Awards, The Society of Typographic Arts (STA), Communication Arts (CA), AIGA Blue Ridge, and the Indigo Design Award. Media recognition from outlets like China Daily has further amplified the impact of Bao Hu’s work, allowing for a broader connection with audiences.
Blending Eastern aesthetics with Western modern design principles, Bao Hu brings a fresh perspective to the global design community. The designer strives to create work that resonates emotionally with audiences, whether through a poster or a tote bag, encouraging moments of beauty and kindness in everyday life. Bao Hu’s contributions continue to inspire dialogue and innovation within the design world, leaving a lasting impact on both peers and the public.
More info:
Website: https://hubaodesign.com
Online catalogue
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