.png)
JaamZIN Creative
Yuchan Wu
Designer
In the design world, few projects capture the intersection of creativity, tradition, and environmental consciousness as seamlessly as Yuchan Wu’s Hermonia Market. This multidisciplinary initiative reflects Wu’s deep consideration for feminine narratives, historical motifs, and modern sustainability practices. Her work has earned notable recognition, including the 2024 MarCom Award for the project’s logo design. The journey of creating Hermonia Market reveals not only Wu’s design expertise but also the challenges and strategies involved in building a consistent and meaningful brand identity.
Yuchan Wu’s Hermonia Market: A Fusion of Tradition, Creativity, and Sustainability
In the design world, few projects capture the intersection of creativity, tradition, and environmental consciousness as seamlessly as Yuchan Wu’s Hermonia Market. This multidisciplinary initiative reflects Wu’s deep consideration for feminine narratives, historical motifs, and modern sustainability practices. Her work has earned notable recognition, including the 2024 MarCom Award for the project’s logo design. The journey of creating Hermonia Market reveals not only Wu’s design expertise but also the challenges and strategies involved in building a consistent and meaningful brand identity.
At the heart of Hermonia Market is Wu’s desire to celebrate the enduring legacy of feminine creativity. Inspired by the stories of women who have shaped culture through their art, traditions, and innovations, Wu aimed to create a visual language that respects these influences while incorporating forward-thinking design principles. She drew on nature—a symbol often associated with femininity—for its themes of growth, continuity, and nurture. This connection is evident in the organic shapes and fluid lines that characterize the project’s visual elements. Sustainability played an equally important role, informing her choice of eco-friendly materials and ensuring that her designs reflect a balance between aesthetics and environmental responsibility.
The logo for Hermonia Market is a distilled expression of these ideas. Featuring three interconnected circles in red, yellow, and green, the design symbolizes nature and growth. The flower and star motifs within the logo emphasize feminine energy and creativity while subtly referencing the balance between tradition and modernity. Wu’s choice of a clean, modern typeface ensures that the logo works effectively across various mediums, from digital screens to printed materials. The simplicity and symbolism of the logo were key factors in its recognition by the 2024 MarCom Awards, a testament to its clarity and resonance.
Wu’s design philosophy extended into the event series Threads of Creation: A Hermonia Journey. Here, she combined classical artistic techniques with contemporary design elements to create an immersive experience. Drawing on historical patterns and forms, Wu juxtaposed these with minimalist, modern aesthetics. Her use of earthy tones, complemented by vibrant accents, evokes themes of growth and harmony, while the typography balances fluidity with strength. This careful curation of visual elements guided audiences through a cohesive narrative of empowerment and self-discovery, making the event both visually engaging and emotionally impactful.
Wu’s background in UI/UX and visual design also influenced her approach to Hermonia Market. Her experience working on projects like Wizdrobe, an AI-driven fashion styling platform, and EKTO VR, a virtual reality interface, shaped her understanding of user-centered design. She applied these principles to ensure that every interaction with Hermonia Market—whether through a website, promotional materials, or the event itself—was intuitive and accessible. This focus on clarity and functionality ensured that the brand’s message of creativity, tradition, and sustainability was effectively communicated across all touchpoints.
Translating Hermonia Market’s branding into tangible assets presented its own set of challenges. Maintaining visual consistency across different scales and materials—such as packaging, signage, and digital platforms—required meticulous planning. Wu developed a detailed style guide to standardize the use of colors, typography, and graphic elements. She collaborated with printers and manufacturers to test materials and ensure that the colors and details remained accurate, whether on textured paper, glossy signage, or digital screens. This attention to detail ensured that the brand experience remained cohesive and professional, regardless of the medium.
Through Hermonia Market, Yuchan Wu demonstrates how thoughtful design can bridge historical traditions with contemporary concerns. Her work highlights the power of visual identity to honor feminine creativity, advocate for sustainability, and connect with audiences on a deeper level. This project stands as a clear example of how design can be both beautiful and responsible, offering a model for future creative endeavors.
CATALOGUE
HERMONIA MARKET
Hermonia Market Logo Design
Hermonia Market Handbag design
Hermonia Market Logo Design in lightbox
Hermonia Market Posters Cover
Hermonia Brand Tape
Hermonia Market Posters: Thread of Collection - Growth through Art
Hermonia Market Posters: Thread of Collection - Harmony and Nature
Hermonia Market Posters: Thread of Collection - The Power of Expression
Posters: Thread of Collection - Pieces of her
.jpg)
Wizdrobe - AI Stylist (Concept UIUX Design)
.jpg)
Wizdrobe AI Stylist landing page (concept UIUX design)
Future of Fashion: Wizdrobe – The AI-Powered Wardrobe Stylist for Sustainable Living
Wizdrobe is a visionary AI-powered wardrobe assistant and personal stylist designed to transform fashion management with an emphasis on sustainability, convenience, and community. By seamlessly blending cutting-edge AI with user-centric design, Wizdrobe offers a modern, eco-friendly approach to personal styling, wardrobe organization, and clothing consumption.
EKTO VR
Award winning group project (2024 Muse Awards) VEKTOR - Collab with a revolutionary VR Boots tech company EKTO VR
My role is the lead UIUX Designer in the project.
The VEKTOR project with EKTO VR exemplifies the theme of Shaping Legacies by revolutionizing how users interact with virtual environments, ultimately crafting a legacy of empowerment and innovation in the VR industry. At its core, VEKTOR is designed to provide users with an immersive and intuitive experience through EKTO ONE boots—wearable technology that enables natural movement in VR while preventing motion sickness.
Vektor Cover
Vektor - inside the spaceship
Vektor - inside the spaceship with screen
Vektor - outside the spaceship